Fashion Designer & Strategist – Richard Roelofse
Your Personal Image,
Positioned Like a Brand
As a Senior or Emerging Leader, you’re not just representing yourself. You’re representing your role, your team, and the organisation behind you. How you’re perceived must reflect that.
With over two decades of experience as a fashion designer and brand strategist for global fashion brands, I help Senior Leaders and Emerging Leaders position themselves with clarity and intent — by treating their personal image as a brand that supports both personal ambition and organisational success.
Personal Image
Curation Services:
For Senior Leaders
Discover how dressing with precision amplifies your power and impact. Our bespoke services sharpen your executive presence, empowering you to lead with authority and purpose.
For Emerging Leaders
Step into your leadership potential with a presence that reflects your ambition. Our tailored image strategies enhance your credibility and position you ahead of the rest.
Align Your Image
with Your Ambition
Success in fashion isn’t luck — it’s strategy. It’s about knowing what a brand stands for, who it speaks to, and how to express that visually with clarity and consistency.
I use the same principles when working with individuals. Because, like any strong brand, you have a message to communicate, values to stand for, and an audience to influence — whether it’s a boardroom, a stage, or a new industry you’re stepping into.
What you wear is part of how people label and value you. I treat your appearance as a brand — one that helps you gain respect, signal authority, attract opportunities, and be recognised for the value you bring.
My services aren’t about looking trendy — they’re about being intentional. Every outfit is curated to align your image with your goals, leadership presence, and next move, so you’re always positioned for where you’re going, not just where you are.